I'll admit it. I often run Google searches on my name.
It's not because I'm vain (well, maybe a little). It's because Google and a little thing called SEO (search engine optimization) can make or break a photographer when it comes to potential clients finding my business in cyberspace (so 1995 of me).
I don't want Google to like me. I need Google to like me.
My website is not the first result on several popular search terms. Anything less than first is unacceptable to me. Now, I realize that I'm still in the infancy of my photography career, but I don't use that as an excuse. I can, and I will, do better.
My goal is to be the go-to photographer for a wide range of specialties. I have the most experience in sports photography, so my site (www.michaeltortorich.com) should appear at the top of the list when users search for phrases like "Baton Rouge sports photographer" and "Louisiana action photography."
Do you know what comes up first for "Baton Rouge sports photography"? A Facebook page. Not a photography company or a photographer's website...a Facebook page.
We're talking about a Facebook page.
If I had a son or daughter involved in sports and I wanted to hire a photographer in the Baton Rouge area, I would probably assume that not one of the 80-bajillion photographers in Baton Rouge offered such a service.
Do not fear, though, good people of south Louisiana. I, in fact, offer that service.
I don't like to pigeonhole myself with any one genre of photography. I don't like to talk about my specialty. I'd much prefer to be a jack-of-all-trades as a photographer. But with that being said, if there is a style of photography where I have more experience than any other, it would be sports photography.
Experience counts. Think about it like this: How do you suppose former NFL quarterback Brett Favre was able to be successful well into his 40s? Even though he may have lost some of his athletic ability over time, he had other skills at his disposal that a 22-year-old rookie signal caller doesn't have.
Photographers, like quarterbacks (and wine), get better with age.
Just like Peyton Manning has seen that defense before, an experienced photographer has seen a game or two in his day.
The average football game, whether professional or amateur, is a cornucopia of sights. It's a matter of a photographer applying their experience with technical skills to capture the most interesting imagery. No matter the level, there is no shortage of pageantry.
One must have an eye for it.
If this was your daughter in the above photo, would you spend $8 on this print? Chances are, you probably spent more than that on lunch at a fast-food restaurant.
With this $8 purchase, you get an investment. You get a print you can put on grandma's refrigerator. And unlike the value meal, you won't get heartburn, and you certainly won't get high blood pressure.
How about the members of the bands? You have so many different stories going on in one place. The band is there giving it their all just like the players, coaches and support staff.
So yeah, there are plenty of opportunities for great photos at every sporting event. But I can tell you, trying to capture a moving subject with an iPhone camera - from the cheap seats - won't yield spectacular results.
Tell me how well that iPhone camera has worked for you...
Stop fighting it.
When I have a problem with my plumbing, do you know what I do? I call a plumber. They get the job done. I know I can't do it. And when they're done, I happily pay them.
Getting quality sports photography is no different.
If you want professional quality, you need to call a professional photographer.
Oh, hey! I'm one!
You don't have excuse for not being able to contact me because I have like a bajillion ways to do so:
Michael Tortorich on Facebook - https://www.facebook.com/tortorich
Michael Tortorich Photography on Facebook - https://www.facebook.com/MichaelTortorichPhotographyLLC
Michael Tortorich on Twitter - https://twitter.com/MikeTortorich
Michael Tortorich on LinkedIn - http://www.linkedin.com/pub/michael-tortorich/22/35a/a61
To reach me directly, call or text me at 225-717-0762.
If all else fails, try smoke signals...
Michael Tortorich Photography is based in south Louisiana.